Sunday 31. October 2010

BRAND INSPIRATION: APOLIS – GLOBAL CITIZEN

Tutustuin tänään minulle uuteen ja hyvin mielenkiintoiseen brändiin Apolis Activismiin. Vuonna 2004 Santa Barbaralaiset Partonin kolme veljestä perustivat Apoliksen eli Global Citizenin. Veljeksillä sekä koko brändillä on todella syvät juuret perinteisissä materiaaleissa, muodissa ja inspiraatioissa.

Veljekset tekevät vuosittain inspiraatiomatkan valittuun kolmannen maailman maahan, joka dokumentoidaan. Matkan varrella luodaan myös erityinen tuote paikallista materiaaleista ja/tai valmistajien kanssa.

Eniten minua ihmetyttää, että miten Apolis on jäänyt tähän asti huomaamatta vaikka he ovat tehneet mielenkiintoisia collaboraatiota (esim. Filson, Rapha) sekä muita projekteja ja saaneet paljon positiivista mediahuomiota. Voin vain suositella tutustumaan Apoliksen monipuolisiin sivuihin ja blogiin, sekä lukemaan brändin taustoista enemmän lukuisten Press-kirjoitusten puolelta.

ENG: Today I got to known to a very interesting brand Apolis Activism. The three Parton brothers founded the brand in 2004 in Santa Barbara. Apolis is Greek and is translated to Global Citizen. The brothers and the brand have deep roots and knowledge in traditional materials, fashion and inspiration.

The brothers make a yearly inspiration trip to a selected third world country which is also documented. During the trip they also create a special product from the local materials and/or with local manufactures.

The most I am wondering how haven’t I heard from Apolis before. They have done interesting collaborations (i.e. Filson and Rapha), various projects and also gathered a lot of positive media attention. I can only suggest to scan through their extensive website & journal, and to read more about the brand from the wide Press-section.

Apolis Vietnam Motorcylce Expedtion

This is actually the photo that lead me to Apolis’ site. The Vietnam Expedtion equipment. Basically all shown products are by Apolis.

Every season, we partner with a developing country to create a travel documentary that celebrates the heritage of a country and highlights the manufacturing process of our season’s key product. Last season, we found ourselves in Nepal, and this season we are headed to Vietnam.

In order to properly capture this process, we will be riding motorcycles along the Ho Chi Minh trail via Russian Minsk bikes. The journey will document modern Vietnam, including Vietnamese cottage and commercial industries and cultural landmarks, as well as the country’s inhabitants.

Trailer of the upcoming documentary: Vietnam Expedtion Preview

Apolis Activism AW 10 Collection here.

Apolis Activism in Facebook.

-Tuukka


Saturday 30. October 2010

BACK IN HELSINKI WITH CASSIUS.

WDYWT Ivy League I Love You So

Takaisin Helsingissä jet lagissa. Päivän piristäjänä ja hienona viraalina toimii Ed Banger Recordsin Cassiuksen uuden musiikkivideon iPhone App.

ENG: Back in Helsinki with huge jet lag. Best thing today and also a great viral is Ed Banger Record’s Cassius’ new music video and its iPhone App.

See the video Cassius – I <3 So here:

WDYWT Ivy League I Love You So2

Today’s look is very Ivy sports wear inspired. Varsity jacket by Gant Rugger and heritage Stanford hoody by Champion.

Get the Cassius I <3 So App here: www.edbangerrecords.com/cassius

-Tuukka